Practical tips for subject lines, preview text, layout, calls to action and accessibility, so your marketing emails get read and acted on.
Writing Marketing Emails People Actually Open and Read
Email Deliverability Basics: SPF, DKIM, DMARC and Staying Out of Spam
Why marketing emails land in spam, what SPF, DKIM and DMARC do, and Gmail’s requirements for bulk senders, including one-click unsubscribe and spam rates.
CASL for Small Businesses: Consent, Identification and Unsubscribes
Canada’s Anti-Spam Legislation in plain English: when you need express or implied consent, what each email must include and how to handle unsubscribes.
Building an Email List the Right Way
Grow an email list of people who actually want to hear from you: sign-up forms, worthwhile offers, double opt-in and CASL-friendly consent records.